Industry & Services

Ipsos MORI’s Industry and Services specialists provide tactical direction and a roadmap for implementation based on a deep understanding of our clients’ industries and the market dynamics impacting their businesses, and driven by an unparalleled ability to link research to real-world outcomes.

Who We Are

A team of enthusiastic researchers with deep analytical and category experience who specialise in answering our client’s business problems.

Our Expertise

Research beginning with understanding market and consumer opportunities through to assessing market potential and optimising the launch for new products.

Our Approach

Cutting edge tools including segmentation and market landscaping alongside our Ipsos Vantis concept screening, product optimisation and forecasting system.

Our Clients

We specialise in markets outside of consumer packaged goods including technology, durables, financial services, travel and leisure and B2B sectors.

Latest Thinking

The risks of product failure are greater than ever. Help maximise ROI by understanding our seven common innovation misconceptions.

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Contact Us

Joe Marshall
Head of Industry & Services
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A Brave New World for Britain's Banks

Joe Marshall in the Wall Street Journal: If Woolworths is allowed to fail, why not Barclays?

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Innovation: Seven Common Misconceptions

Ipsos Vantis has evaluated over 10,000 new product ideas over the past 20 years and has identified many misconceptions about innovation and how to predict in-market success.

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