Ipsos MORI is one of the leading political, social and business research companies in the UK and Ireland. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.
The way we live now 16 May 2012 New research for Ipsos MORI for RIBA reveals the extreme measures some Brits take to squeeze into their homes and highlights what people really want and need from their homes.
Probability Modelling 4 May 2012 In this latest Bite Sized White Paper, Trevor Sharot from Ipsos MediaCT explores the origins of probability Modelling and its applications in media research today.
Reputation Council Insight & Ideas March 2012 30 March 2012 This edition includes view from senior communications professionals from Latin America, giving the Reputation Council a more global perspective.
The Youth of Today 30 March 2012 Researching younger age groups has never been easy. How can we continue to engage young people in market research?
[sp]innovation & the art of wheel reinvention 23 March 2012 How much of what we class as innovation is a product or service that is genuinely new and transformational? Or is innovation more a matter of identifying a marketable consumer need and generating effective 'spin'?
After Fukushima 10 March 2012 A year on from the Tōhoku earthquake and tsunami which created a succession of failures in the Fukushima I Nuclear Power Plant in Japan, Ipsos MORI has brought together a pamphlet of its latest thinking on public attitudes to energy policy around the globe.
Are you being served? 8 March 2012 The LGA and the London Councils Self Improvement Board commissioned Ipsos MORI to undertake this review to help develop a set of questions and accompanying guidance that councils can choose to use in their own local surveys. This document outlines the findings of our review.
Thinking Reputation - February 2012 5 March 2012 The latest news, views and updates on our latest research findings from the Ipsos MORI Reputation Centre.
Social Media Insights 28 February 2012 The rise of Social Media has led to a fundamental change in the way brands communicate with consumers. It is no longer a one-way exchange but a dialogue, in which the power of the consumer must be respected, and appropriately managed.
Acceptable Behaviour? 27 February 2012 How governments try to shape the behaviours of their citizens is something that has been much discussed over the past few years. Our report, with a foreword from David Halpern, Director of the Behavioural Insights Team at the Cabinet Office, brings together our latest international research on this subject.