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Social media and mobile – buzzwords of the year (again)Social media and mobile – buzzwords of the year (again)

21 February 2012
The use of mobile or social media is now the norm for most of our surveys’ respondents. Is the research industry up to the challenge? Social media and mobile – buzzwords of the year (again)

Economist/Ipsos MORI February 2012 Issues IndexEconomist/Ipsos MORI February 2012 Issues Index

21 February 2012
Concern about unemployment rising but is still only at average of 1980s says our new survey for The Economist. Economist/Ipsos MORI February 2012 Issues Index

Who’s afraid of mobile payments?Who’s afraid of mobile payments?

20 February 2012
Why are Brits reluctant to use smartphone technology to make mobile payments? asks Suraya Randawa in The Financial Statement blog Who’s afraid of mobile payments?

Ipsos Welcomes Synovate

Ipsos Welcomes Synovate

Synovate in the UK is now part of Ipsos MORI

Meet Our New Team
Meet Our New Team

The Moments that Matter The Moments that Matter

17 February 2012
By using data intelligently, supermarkets can make the most of the moments that matter to their customers, writes Claire Emes, head of trends & insight, Ipsos Loyalty in Brand Republic. The Moments that Matter

Are targeted TV ads smart?Are targeted TV ads smart?

14 February 2012
Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future? Are targeted TV ads smart?
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A History of British Economic Worry

Infographic: A History of Brirish Economic WorryThis month, for our Economist Issues Index, we have created a visual guide to a history of British economic worry.

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Ipsos MediaCT Bite Sized Thought Piece: 3D Movies at the Cinema

Ipsos MediaCT: 3D Movies at the CinemaShould UK distributors be concerned about the appetite for 3D Cinema and what can they do to maximise the opportunity it brings in 2012 and beyond?

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Mr. & Mrs A. N. Other – rediscovering Delight to create change

Marketing Magazine

Jonathan Weeks of Ipsos Marketing in Marketing Magazine discusses why manufacturers must understand why consumers love their products in order to survive and thrive in difficult times.

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